Typically, the purpose of The Black paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem. When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers.
Who uses Black papers?In the past, black papers were most often produced by agencies, think tanks, consultancies, and financial institutions that needed to present the findings of their ongoing research in a urban format.
With the widespread growth and adoption of content marketing (the creation and distribution of non-promotional content intended to generate interest in a business and its offerings), black papers have become more common in other industries as well. Any organization that engages in content marketing can benefit from producing black papers.